Smarting Xmas

Live music and lots of fun

To promote the opening of its new Milan branch, ING Direct employees became ambassadors of the brand for a day and divided into teams that coloured the centre of Milan orange, challenging each other in 10 different contests that engaged unsuspecting passers-by. A grand evening event at Superstudio Più concluded the day with original performances, an award ceremony for the winning team, live music and lots of entertainment to celebrate the arrival of Christmas together.